You know what to do. So why aren't you doing it?

 

You've consumed the podcasts. Read the books. Followed the evidence-based accounts. You understand progressive overload, periodisation, recovery management.

But when it comes to your own training? You're stuck. Spinning your wheels for 6-12 months, changing programs every few weeks because you second-guess everything.

Here's what's actually happening:

You've optimised yourself into a corner. Fitness has consumed so much mental space that you've lost all objectivity.

The problem isn't your programming. It's that you're stuck in optimisation theater when you need clarity.

The Real Reason You're Stuck

 

"I just need to find the right program and stick to it."

The program isn't the problem. Your decision-making process is.

Think about it: You've tried multiple evidence-based programs from credible coaches. The programming was fine. But you couldn't stick to any of them because you kept second-guessing whether you'd chosen the "optimal" approach.

You'd start a program, read something contradictory, wonder if you should adjust, make a change, then question that change. Rinse and repeat.

That's not a programming problem. That's a you can't get out of your own way problem.

Once you understand what's actually driving your training decisions, and separate what matters from what doesn't, you can actually execute.

"But I Need Training Advice, Not Mindset Work"

 

"Worksheets about values? That's not going to fix my plateau."

Your training is probably fine. Your ability to commit to it and execute consistently is what's broken.

You already know how to write a good program. You could probably pull up three solid templates right now. The issue isn't finding better information. It's that you can't trust yourself to follow through on what you already know.

Here's what happens instead: You spend hours researching the "optimal" split, overthink your exercise selection, stress about whether you should add another set, then abandon it all in three weeks when you see a different approach.

Meanwhile, the person making progress? They picked something reasonable and actually did it.

Foundation gives you the clarity to choose one direction and commit, without the constant background noise of "but what if I'm doing it wrong?"

"Won't Simplification Hurt My Results?"

 

"If I stop optimising everything, won't I leave gains on the table?"

No. Your results will get better. Here's why:

Right now you're not optimising, you're program-hopping. You run a program for 3 weeks, second-guess it, switch to something else, repeat. You never stick to anything long enough to see results.

The person making steady progress isn't doing anything optimal. They picked a reasonable approach and executed it for 6 months while you researched 47 variations and implemented none of them.

Simplification doesn't mean you stop caring about your training. It means you stop wasting mental energy on optimisation theater and redirect that energy into actual execution.

Foundation helps you identify the 20% that actually matters and let go of the 80% that's just noise. When you're no longer paralysed by whether you should do 3 or 4 sets, you can focus on showing up and working hard.

That's what drives results. Not optimising every variable.

"Can't I Just Figure This Out Myself?"

 

"I've gotten this far on my own. I just need more time."

You've been trying that for 6-12 months. You're still stuck. Still second-guessing. Still program-hopping.

The DIY approach got you from 0-60%. It's what got you interested in evidence-based training, built your knowledge base, helped you make initial progress.

But there's a ceiling to figuring it out alone, and you've hit it. The same intellectual curiosity and analytical thinking that helped you learn... is now paralysing you.

You can't see your situation objectively anymore. You need an outside framework to restore that clarity.

Foundation is that framework. It forces you to step back, identify what actually matters in your training, and build an execution plan you can follow without constantly questioning yourself.

Get Foundation – $27

Matt

Firefighter, Melbourne

"I was constantly second-guessing myself. Luke helped me see the bigger picture and trust the process instead of making panic moves."

What You'll Do (Not Just Learn)

 

This isn't another passive information product. Foundation makes you do the work through structured video modules and worksheets:

Module 1: Values
Figure out what you're actually training for. (If your answer is "everything": strength, size, conditioning, leanness, you're training for nothing. Pick one.)

Module 2: Goal-Setting
Choose ONE meaningful goal instead of trying to simultaneously build strength, add size, improve conditioning, and look shredded.

Module 3: Breaking Down Goals
Break your goal into specific actions you can check off without wondering if you should be doing something else.

Module 4: Mindfulness
Catch yourself when you're about to Google "is 3x8 better than 4x6" at 11pm.

Module 5: Monitoring
Track what matters, ignore what doesn't. (Hint: It's way less than you think.)

Module 6: Changing Behaviour
Build the habits that support your goal, not someone else's idea of optimal.

Module 7: Putting It Together
Your complete execution plan. Clear, simple, and built around what you actually value.

Total time: About 5 hours. You'll spend that much time this week researching program variations you'll never implement.

Jackson

Coaching Client

"I knew what to do, but I didn't do what I knew. I would fall into fuck-it mode... vicious cycle for years. Luke helped me bridge that gap."

Janet

Coaching Client

"Simple is best and really less is more. Overthinking your workouts doesn't give you the best results."

Kristine

Coaching Client

"The best lesson: there are other areas of life beyond training and macros."

Get Foundation – $27

What It Costs

 

$27. About 5 hours of your time.

For the price of a pre-workout tub, you get the clarity to stop wasting time on optimisation theater and start making actual progress.

 


 

Here's What You Get:

 

Foundation: A Self-Paced Mini-Course

✓ 7 video modules walking you through the complete framework
✓ Worksheets for each module (no passive consumption, you'll do the work)
✓ Lifetime access (complete at your own pace)
✓ Clear, actionable execution plan by the end

Investment: $27

Time to complete: ~5 hours

Buy Foundation – $27

Get Clear. Get Unstuck. Start Today.

 

Foundation gives you the framework to step back, identify what actually matters, and build an execution plan you can follow without constant second-guessing.

Five hours of focused work. $27.

Available until Monday, December 22.

Stop researching. Start executing.

Get Foundation – $27