THE FARMER'S FRAMEWORK

The Problem

It's 11 PM on a Tuesday.

You're hunched over your laptop, crafting your 47th cold DM this week.

"Hey! I noticed you're into fitness and thought you might be interested in..."

Delete. Too desperate.

"Hi! I love your content. I help people just like you..."

Delete. Too salesy.

You finally hit send on something that sounds vaguely human.

Seen. No response.

Meanwhile, your Instagram Story had 23 views today. Your mom, two mates, and 20 bots.

You posted a carousel yesterday. Six likes. Zero comments. Zero inquiries.

You've been at this for eight months now. Daily posts. Weekly reels. Engaging with 50+ accounts per day.

Your follower count is stuck at 647.

Your client roster? Three people paying $120/month. One will probably cancel next week.

But that coach down the road, the one with the cringey transformation photos and zero credentials? She just posted about her "biggest month ever" and a two-month waiting list.

You know you're a better coach. You have the certifications. The experience. The results.

So why is nobody buying?

The Solution: Stop Hunting. Start Farming.

The reason nobody's buying has nothing to do with your coaching skills.

It has everything to do with your approach.

Here's the problem: You're hunting when you should be farming.

Let me explain.

The Hunter wakes up every morning, grabs their spear, and goes looking for food.

Some days, you land a big kill. Most days? You come home empty-handed. Your family goes hungry. The pressure is constant. Your survival depends on today's hunt.

This is how most fitness coaches operate:

• Spending 3+ hours daily on cold DMs and comments
• Begging people to "hop on a quick call"
• Competing on price just to close desperate leads
• Living deal-to-deal, never knowing where next month's income will come from

The Farmer takes a different approach.

She plants seeds. Waters them. Tends to the soil. Removes weeds.

When harvest season arrives, she doesn't chase food - food comes to her. Reliably. Predictably. Abundantly.

Her family never goes hungry. She sleeps well at night. She plans for the future.

This is what the Farmer's Framework teaches you to do:

• Create content that pre-sells your offer before you ever speak to a prospect
• Build positioning so clear that the right clients immediately understand "this coach is for ME"
• Develop systems that generate 3-5 high-intent inquiries per week, automatically
• Work with clients who already trust you, value your expertise, and happily pay premium rates

The difference isn't working harder. It's working differently.

Most coaches will never make this shift. They'll keep hunting until they burn out and quit.

But you're still reading. Which means you're different.

Let me show you exactly how to become a farmer.

My Story: "I Spent $47,000 on Business Coaching. Here's What Actually Worked."

In 2016, I decided to take my coaching business online.

I started an Instagram account. Posted daily videos. Shared my best training insights.

Result? Zero traction. Zero clients. Just likes from my mum and three mates.

So I did what desperate coaches do: I bought courses.

$10,000 for one program alone. The sales page promised a "proven system" to get clients fast. What I got was 47 hours of rambling group call recordings with zero structure.

When I asked for a refund (because the "guaranteed results" never materialised), I got a response from their lawyer. Turns out the fine print was very... specific.

Over seven years, I spent $47,000 on business mentors. Most of it was rubbish.

But eventually, I figured it out. I found the patterns that worked. I built a repeatable system.

Today:

• ~70,000 Instagram followers who engage with my content daily
• Full roster of 1:1 clients at $300+ per month
• I choose when and where I work (lived in 3 countries in the past 4 years)
• Other coaches invite me to speak at their workshops
• Zero cold DMs. Zero paid ads. Zero sleazy sales tactics.

The difference? I stopped hunting and started farming.

And now I'm going to show you the exact 8-module roadmap I wish I'd had in 2016.

What You Get: The Farmer's Framework

This isn't a $49 ebook you'll never read. It's not a $199 course with 47 hours of videos you'll never watch.

This is an 8-module implementation program where you'll build, piece by piece, the marketing system that fills your practice with premium clients.

You get immediate access to all modules and materials when you join. Work through them at your own pace. Each module is designed to be completed in a week alongside everything else you have going on - but if you need to take longer, no worries.

Personal support (assignment reviews and direct email access) runs until Monday, 16 February 2025. Early bird bonus extends this to Monday, 16 March 2025.

Here's what's included:

Video Modules (30-75 minutes each)

No fluff. No theory for theory's sake. Just the exact steps you need to take.

Each module includes:

• Clear teaching on one focused concept
• Real examples from successful coaches in your position
• Step-by-step worksheets you'll complete for YOUR business
• Action items you can implement immediately

Personal Assignment Reviews (Within 24 Hours)

This is where the magic happens.

Each module has a worksheet for YOUR specific business. Not hypothetical examples. YOUR positioning. YOUR offer. YOUR content strategy.

You complete it at your own pace. Submit it. Within 24 hours, I send you a detailed video review.

This is me, personally, going through your specific situation, your market, your obstacles. Telling you exactly what's working, what needs adjustment, and your next steps.

No waiting. No generic advice. No sitting through 90-minute group calls to get 2 minutes of feedback.

Cohort Summary Videos

As you work through the program, I review assignments from everyone in the cohort and identify common patterns, breakthrough insights, and mistakes to avoid.

You get regular summary videos showing you what other coaches are learning, without wasting your time on group calls.

You still learn from others' journeys. You just do it on your schedule.

Direct Email Access to Luke

Stuck on something between assignments? Email me directly. I typically respond within 24-48 hours.

Lifetime Access to All Materials

Work through the modules at your own pace. Come back in six months to refresh. Share it with a business partner. Review the content as your business evolves.

It's yours forever.

Mobile App Access

Work through the program on your phone. Perfect for reviewing content during commutes or between clients.

NEW: Bonus Module with Latest Updates

I'll be recording an entirely new module that includes all the updates, refinements, and insights I've developed over the last 6 months. This content was originally planned for an in-person event, but I'm including it here so you get the absolute latest strategies that are working right now.

The Curriculum: Your 8-Module Journey

Each module is designed to be completed in about a week alongside your regular work, but you can take as long as you need. The key is implementation, not speed.

Modules 1-2: From Invisible to Unmissable

What You'll Build: Your unique positioning and brand voice

You'll nail down exactly who you serve and why you're different from every other coach in your niche. No more sounding like everyone else. No more trying to appeal to "everyone interested in fitness."

By the end of module 2, you'll have:

• A positioning statement so clear that potential clients immediately understand "this coach is for ME"
• A brand voice that sounds like YOU (not like you're copying some guru's template)
• 3-5 "spices" that make your content instantly recognisable
• A deep understanding of what your ideal client actually wants (not what you think they want)

Real Result: One coach (strength training for musicians) had about 200 followers when she started. Signed her first client at $1,500 after completing module 2 and getting clear on her positioning. She said the positioning work alone made everything else click.

Modules 3-4: From Generic to Premium

What You'll Build: Your signature offer and pricing strategy

You'll craft a compelling offer that justifies premium rates, and learn exactly how to talk about it without feeling gross.

By the end of module 4, you'll have:

• A signature program priced at $1,200-2,400 (not $99/month)
• A name for your offer that immediately communicates value
• Proof elements that make price objections irrelevant
• An offer breakdown that shows clients exactly what they're getting

Real Result: Another coach roughly doubled his monthly rate after module 4 (went from around $150 to $300/month). His comment was that once the positioning was clear, the price increase felt completely justified to his clients.

Modules 5-6: From Broadcasting to Building

What You'll Build: Your content system and lead magnet

You'll create a simple content calendar and lead generation system that work while you sleep. No more staring at a blank screen wondering "what should I post today?"

By the end of module 6, you'll have:

• A 90-day content roadmap based on your prospect's journey
• An "ethical bribe" (lead magnet) that attracts high-probability prospects
• A simple email sequence that nurtures leads toward buying
• Content templates you can reuse for the next 10 years

Real Result: One coach mentioned he cut his content creation time in half (was spending 2+ hours daily, now does it in under an hour) while getting way more inquiries. Didn't track exact numbers but said it went from "maybe one or two a month to several per week."

Modules 7-8: From Hoping to Closing

What You'll Build: Your sales system and business infrastructure

You'll set up simple automation and create a sales process that feels natural, not sleazy.

By the end of module 8, you'll have:

• An email nurture sequence that pre-sells your offer
• A sales process that closes 40-60% of qualified leads
• Simple systems so your marketing runs on autopilot
• A clear roadmap for scaling beyond 1:1 clients

Real Result: A female coach said her close rate "went from pretty terrible to actually decent" after implementing the email sequence. Her rough estimate was closing maybe 1 in 5 before, now closer to half of the people who reach out.

Proof: Does This Actually Work?

Look, I'm not going to give you fake "average results" stats.

Every coach's situation is different. Your niche, your current following, how much you implement, whether you actually do the work - it all matters.

What I will say: 31 coaches have been through this program. Most see their first tangible results (whether that's profile growth, inquiries, or their first premium client) within their first 4-6 modules. Some faster, some slower.

The common thread? Everyone who actually completes the assignments and implements the system gets more qualified leads than they were getting before. Usually a lot more.

But I'm not going to promise you'll "3x your income in 30 days" or any of that rubbish.

Common Questions Answered

"I don't have time for this. I'm already overwhelmed."

Fair concern. Here's the reality:

Each module is 30-75 minutes of video + 30-90 minutes for the focused worksheet. That's 2-3 hours per module maximum.

Most coaches complete one module per week alongside their regular work. Some go faster. Some take longer. It's self-paced.

Now compare that to the 10+ hours you're currently spending on:

• Scrolling for content ideas
• Crafting cold DMs that get ignored
• Posting randomly with no strategy
• Stressing about why nothing's working

The Farmer's Framework doesn't add more work to your plate. It replaces ineffective busywork with strategic action.

Most coaches tell me they actually SAVE 5-10 hours per week after implementing the systems in modules 5-6.

"My niche is super specific. Will this work for me?"

Yes. Specific is GOOD. That's the entire point.

I've worked with coaches in:

• Powerlifting for pregnant women
• Mobility for office workers over 50
• Nutrition for shift workers
• Strength training for musicians with chronic pain
• Kettlebell training for busy parents who refuse to go to the gym

The more specific your niche, the easier positioning becomes. You'll stand out instead of blending in with 10,000 other "online fitness coaches."

"I'm not good at writing or creating content. I hate being on camera."

You don't need to be a copywriter. You don't need to do dance videos on Reels.

Some of my most successful students:

• Never show their face
• Only post simple graphics with text
• Write in super simple, conversational language

We'll find YOUR medium in modules 1-2. Whether that's written posts, carousels, simple videos, or infographics.

The content system in modules 5-6 gives you templates you can adapt to whatever format feels natural for you.

"I've tried other business courses. They didn't work."

I've been there. $47,000 worth of "been there."

Here's the difference:

Other courses: Vague strategy. Endless videos. No accountability. No feedback on YOUR specific business.

Farmer's Framework: Step-by-step implementation. Personal feedback every week. You're building YOUR actual positioning, YOUR actual offer, YOUR actual content system, not learning theory.

Plus, you have 28 days to test it risk-free. If you don't see the value, get a full refund.

"I've bought online courses before that I never finished..."

Fair concern. Here's the difference: you're not buying access to videos you'll ignore. You're buying my direct attention on your specific business as you work through each module.

Each module has a worksheet about YOUR positioning, YOUR offer, YOUR content strategy. Within 24 hours of submitting, I record personalised video feedback on what you submitted.

That accountability and personalisation is what keeps people moving forward. It's not another course library gathering digital dust. It's like having a business mentor at a fraction of the cost.

"What if I don't have any followers yet?"

Even better. You won't have to undo bad habits or reposition a confused audience.

Several students started with 0-100 followers. They now have 1,000-5,000+ with multiple paying clients.

The positioning and content strategy work whether you have 50 followers or 50,000. You're building the right foundation from day one.

"Can I pay in instalments?"

Yes. You can pay $495 upfront, or $75/week for 8 weeks ($600 total).

The weekly option spreads the investment over the same timeframe most coaches work through the modules.

"I'm an introvert. I don't want to 'sell' or 'market' myself."

Good. Neither do I.

The Farmer's Framework isn't about becoming a loud, obnoxious "personal brand." It's about strategic positioning and helpful content.

You're not selling. You're educating. You're helping. You're demonstrating expertise.

When someone reaches out to work with you, they've already decided they want your help. The "sales conversation" is just logistics.

That's the entire point of farming instead of hunting.

My Guarantee

Complete the First 4 Modules or Get Your Money Back

Here's my promise:

Join the Farmer's Framework. Work through the first 4 modules. Complete the assignments. Submit them for review. Apply what you learn.

If after those first 4 modules you genuinely don't feel like you've learnt at least 3 specific, actionable strategies that will transform how you attract clients, I'll refund every penny.

No questions asked. No lawyer letters. No fine print.

Why I can make this guarantee: I've run 2 cohorts with 31 coaches. Zero refunds.

The positioning clarity you'll gain in module 1 alone is worth more than your entire investment.

But don't take my word for it. Try it for 28 days, completely risk-free.

What's This Actually Worth?

Let's do some honest maths:

One new $1200 client pays for this program more than twice over.

(Most coaches land 2-3 new clients during the support period.)

If you charge $300/month for online coaching and keep just 5 additional clients for 6 months, that's $9,000 in revenue.

This program costs $495.

But forget ROI calculations for a second.

What's it worth to:

• Never send another desperate cold DM?
• Stop posting 3 times daily to crickets?
• Work with clients who already trust and value you?
• Have a system that consistently fills your practice?
• Sleep well knowing where next month's income is coming from?

Other business coaches charge $5,000-10,000+ for vague "strategy sessions."

The Farmer's Framework is just $495.

Less than what you charge for three months of 1:1 coaching.

Why is it this affordable?

Honest answer: I'm still running my full-time coaching practice. I'm not trying to retire off selling business courses.

I'm limiting this to 12 coaches so I can personally review every assignment that comes in.

I just want to help coaches who are where I was in 2016: posting daily to no one, wondering if they'll ever make this work.

If you're one of those coaches, this is for you.

Important Dates

Sign up closes: Monday, 15 December at 11:59 PM AEDT
You get immediate access when you join (all modules available right away)
Personal support ends: Monday, 16 February 2025 (standard) or Monday, 16 March 2025 (early bird bonus)
Limited spots: 12 coaches maximum (5 spots remaining as of today)

Personal support means: assignment reviews within 24 hours and direct email access to Luke for questions.

After the support period ends, you keep lifetime access to all materials. You just won't be able to submit assignments for review.

EARLY BIRD BONUS (Ends Monday, 8 December)

Sign up by Monday, 8 December at 11:59 PM AEDT and receive:

✓ Extra month of personal support ($500 value)
Your support period extends to Monday, 16 March 2025 (instead of 16 February)

After 8 December, this bonus disappears. You'll still get personal support until 16 February, just not the extra month.

If you're reading this and feel that nagging voice saying "I should do this," listen to it.

The coaches who join aren't smarter or more talented than you. They just made the decision to stop hunting and start farming.

Two Paths. One Decision.

PATH 1: Keep Hunting

Keep doing what you're doing.

Post daily. Send cold DMs. Watch other coaches (less qualified than you) build thriving businesses while you struggle to sign your fourth client.

Wake up in 6 months in the exact same place you are now. Maybe more frustrated. Maybe ready to quit coaching entirely.

PATH 2: Become a Farmer

Work through the 8 modules at your own pace and build a system that works.

Learn the positioning, offer structure, and content strategy that turns your Instagram from a ghost town into a client-generation machine.

Wake up in 6 months with a full roster, a waiting list, and the confidence that you'll never have to send another desperate DM again.

This isn't for everyone.

If you're looking for a quick fix, a magic bullet, or a "post this one thing and make $10k" shortcut, this isn't it.

But if you're ready to:

• Implement the modules at your own pace
• Stop copying what every other coach is doing
• Build a real business that lasts

Then join us.

Sign up closes Monday, 15 December. You get immediate access. Limited to 12 coaches.

Remember: 28-day money-back guarantee. Complete the first 4 modules. If it doesn't deliver, get a full refund. No questions asked.

Sign up by Monday, 8 December to extend your personal support until 16 March 2025 ($500 value).

I'll see you inside.

Luke.

P.S. - Still on the fence? Email me directly at [email protected]. I'll answer any questions honestly. No high-pressure sales tactics. Just a real conversation about whether this is right for you.